20x200 by Jen Bekman

I read about Jen Bekman's new project 20x200 in Dwell magazine. The deal: you can puchase a limited edition (200) small print for $20, making the collecting of photographs and prints quite affordable. There are also slightly larger prints in an edition of 20 for $200 each, and the largest size is in an edition of 2 for $2000. It's an interesting price structure, I wonder if it will catch on like tiny showcase where everything is sold out as soon as it gets announced.